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Beyond Meat partners with American Cancer Society on research – Food Dive

This announcement comes less than a week after Beyond Meat CEO Ethan Brown said the company was focusing on initiatives that target health-concerned consumers as a way to help the company get back on track.
During Beyond Meat’s recent earnings call, Brown said plant-based meat companies had let activist groups who questioned processed ingredients define much of the consumer sentiment about the health value of plant-based meat. Beyond Meat was founded with consumer health at its foundation, Brown said, and consumers looking for products that are healthier tend to be more willing to pay higher prices.
There has been very little research done into how switching from animal meat to a plant-based analog impacts consumers’ health.
A 2020 study done by the Stanford School of Medicine and funded by Beyond Meat reviewed the impact of consistently eating plant-based meat instead of traditional animal-derived products. The study found plant-based meat eating resulted in positive cardiovascular health indicators, more fiber consumption and about two pounds of weight loss in eight weeks.
The American Cancer Society has done extensive research on health issues and cancer associated with red meat consumption. The group already recommends that consumers seek out alternative protein sources.
But will research lead to a recommendation that consumers eat plant-based meat? It may not; more natural forms of plants may do more in the way of prevention. But by entering this partnership, Beyond Meat is willing to have some sort of conclusion drawn about its products — even though it may not be an enthusiastic recommendation.
Still, research from this partnership may be perceived as biased since a specific company is involved. Some discounted the 2020 Stanford study results because of Beyond Meat’s support, even though the company played no role in designing or conducting the study as well as analyzing the data.
In the release about the partnership with the American Cancer Society, Beyond Meat states it has no involvement in the research, data collection and analysis.
Beyond Meat isn’t the only company partnering with the American Cancer Society. According to its website, the American Cancer Society also has partnerships with Hormel Foods, Perdue Farms and Tyson Foods.
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The justices asked lawyers representing the pork industry and the state about the impact Proposition 12 will have on small producers and interstate commerce.
After three years of development, the brand’s first soluble product in the U.S. will allow consumers to make premium drinks at home without pricey machines or brewing expertise.
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