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New Lifestyle Hotel Brand: Celebration of the Mediterranean Lifestyle – eTurboNews | eTN

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Tennis player Rafael Nadal and Gabriel Escarrer, CEO of Meliá Hotels International, have announced the launch of ZEL, a new brand of resort and urban leisure hotels that will first operate in Spain, and expand in key destinations throughout Europe, the Middle East, Asia and the Americas.
Tennis player Rafael Nadal and Gabriel Escarrer, CEO of Meliá Hotels International, have announced the launch of ZEL, a new brand of resort and urban leisure hotels that will first operate in Spain, and expand in key destinations throughout Europe, the Middle East, Asia and the Americas.
The joint venture between Rafael Nadal and Meliá Hotels International, both from Mallorca, Spain, aims to create a unique hospitality experience focused on classic Mediterranean character throughout various global destinations. The new brand will also have a range of different partners in cuisine, design, well-being and technology.
“Melia’s international experience of more than 65 years in creating and managing luxury hotels and Rafael Nadal’s inspirational leadership and have come together to create this unique brand we present today,” said Gabriel Escarrer, CEO of Meliá Hotels International. “ZEL, an innovative, energetic hotel brand, will attract and surprise a new generation of travelers that are seeking new ways to focus on well-being and travel sustainably. We are so happy to announce this special partnership with such an admired icon like Rafa.”
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