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Sainsbury’s launches healthy food range Flourish – Retail Gazette

Sainsbury’s is launching a nutritional food range made up of 65 products to encourage customers to stick to healthy eating habits.
Flourish will be available in selected stores from 4 January 2023 with prices ranging from £1 to £4.
The range will include prepared meals, such as Flourish chilli con carne, butternut squash crackers and vegetable and lentil curry.
It will also extend into soups, snacks and smoothies.
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The supermarket will have a number of introductory offers on selected products which will run until 24 January.
The affordable healthy food range follows the supermarket’s commitment to keep prices low during the rising cost of living.
Sainsbury’s chief executive Simon Roberts said the supermarket was going to “invest £550 million over two years in being more competitive” as it looked to take on Aldi.
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