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When it comes to designing a small business logo, there are several things you need to know. This guide will help get you started.
In 2021, there are over 31 million small businesses in the U.S, which shows there’s tough competition out there.
But you can cut through the noise by creating a sleek, memorable design for your business logo. Perhaps you’ve sketched out hundreds of potential logos, but you can’t find one that truly stands out.
Sounds familiar? Don’t worry, you’ve come to the right place. Here are tips on how to design a small business logo.
You’ll notice that not every graphic logo design is the same, regarding its type. For instance, the Nike “swoosh” is considered a pictorial design and is great for quickly conveying a message to your audience.
You could also create a wordmark logo like brands as Lego or Samsung do. But, before creating a logo, make sure your brand’s name isn’t too long, otherwise, it will look messy.
A fantastic way to brainstorm logo design ideas is by snooping on your competitors. Check out their social media pages or website to see whether they’re effective. Try and figure out how the logo makes the business profitable, then use that as a starting block.
One of the top logo design tips is avoiding clichés. Although it sounds obvious, many small businesses fall into the trap of using obvious images in their logo. For instance, you’ve likely seen light bulbs to represent ideas or a globe for IT solutions.
If you need inspiration when designing a logo, then look at the latest trends. Most businesses stay with muted colors as it’s versatile, but why not add a splash of red to elevate your logo?
Or, you could also experiment with gradients or a sleek typeface you can’t get enough of.
The best business logos have been tested in a range of settings before it’s published. This is because your insignia will look different on a landing page compared to your social media accounts. You should also check whether it aligns with your other marketing materials or if the color needs improvement, for example.
Every business wants to save money where they can, but it’s not always the best idea. It’s wise to work alongside a graphic designer so you can figure out if you’re on the right path. These professionals have a deep knowledge of color theory, typeface, and know the latest industry trends, leaving you with a logo you’re happy with.
Hopefully, after reading this article, you know how to create a small business logo.
Make sure you start by checking your competitors, avoid using clichés, and test your logo until you’re convinced it works in a range of settings. You should also stay atop of industry trends and don’t be afraid to ask a graphic designer for guidance. Good luck with designing!
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